Stephen Crane Design Web & Print Work Sample

Proposed Print Material

Proposed Web Site Design

Project Brief

Toms Shoes is a strong brand positioned exceptionally well in the younger market. Although it's trendy apparell and unique story appeal to the younger generation, the shoe itself is not applicable to those 30 and above. The goal of this sub-brand was to increase the market reach of 'toms' without compromising the brands essence. 

Target Audience

  • Business professionals in the mid market 30 and above.

Proposed Solution

By creating a sub-brand tailoring to the needs of business professionals, Toms would diversify its clientele and provide the younger market the ability to keep buying into the brand & it's promise as they venture out into the business world. 

See my other Projects

UK Poster Snyder ZLRignition icons type primer Kemp Riddley Campaign Jemima Campaign TOMS