Proposed Print Material
Screen Shots of Old Site
Proposed Site Design
Jemima has been around forever, and there's nothing new or exciting about their product which differentiates themselves from their competition. For a campaign to succeed in increasing sales and guiding people down the buying funnel, the brand would need to engage with its audience in a more dynamic fashion. The end goal was to create a brand experience that the target audience would connect with and advocate once exposed to it.
Create a three staged campaign featured around awareness, features, and benefits.